I had a reply from the Guardian, which was nice of them.
Thank you for your comment. You are one of the very few people of all the hundreds that have written in, who understand that the premise behind the advert is a comic setup (ie the product turns ‘mum’ into a professional deli guy). So just to let you know I appreciate reading a comment from someone who understood what the ad was doing!© Copyright 2008 Erastes, All rights Reserved. Written For: Erastes